So you want to gather a group of outrageously
adoring fans in one location? Easy. Build a website! From her catchy pop-dance
tunes to over-the-top extravagant outfits, Lady Gaga is anything but ordinary.
What is the best word to describe Lady Gaga? According to fanpop.com, many
users have said “unique”, “GAGA”, “GAGARIFIC”, “oddly awesome”, and my
favorite: “f*cking mad”. Obviously, some of these exclamations are more than
one word but…you get the point.



But let’s take a stroll down Gaga
history lane (I made that up) and dig deeper into “LittleMonsters”. You’re
probably wondering why she chose such a discrete name for a website by now. I
mean I never would’ve thought of that one!
For those who are not die-hard fans,
the term “Little Monsters” may not sound familiar, otherwise you would already
have called yourself a “Little Monster” (you will see why later on) and
understood the term. In short, after working on her second album which took on
the theme of monsters, Gaga started to address her fans as her “Little
Monsters”, mainly because of all the screaming and crawling (oh, beloved fans)
that they did during her live performances. She had also named herself “Mother
Monster”, which you can find on her other social media sites like Twitter
(mostly taken from Gagapedia: http://ladygaga.wikia.com/wiki/Little_Monsters).
A more creative definition of a “Little Monster” on urban dictionary reads the
following:
“Someone who lives and breathes Lady Gaga. We make clothes out of
random household materials, spend hours learning her dances, and cry about how
much we love her when we're drunk.
We're easily identifiable; the more extreme little monsters
usually have white hair and crazy makeup, but every little monster can be
distinguished from a crowd.
I acknowledge that we are all batshit crazy.”
This of course won over 258 thumbs up, showing how righteous this
definition is to the public. I certainly approve, so technically it’s 260
thumbs up now (everyone has 2 thumbs, which is why it is an even number, aha!).
Alas, the story behind the name of the “LittleMonsters” website.
With social media being the most widely used form of communication
between people from around the world, it is no wonder LittleMonsters is a great
way to build a community site. With millions of loving fans from around the
world, this newly launched site is a place that is exclusively dedicated to
praising anything Gaga-related. What makes it so wonderful is that it’s not
just any site—Facebook, Twitter, MySpace, or whatever that is being used to
serve as a bridge to post Gaga-related materials on, but LittleMonsters is
officially Lady Gaga’s own site and fans can post right on the site without
having to feel out of place. Without having to look for a fan-based group on
Facebook for instance, posting on your own wall, or even on Gaga’s own Facebook
site, you can simply post right on the LittleMonsters site comfortably and know
that everyone in this community are all big fans just like you.
Creating a website such as LittleMonsters has both its benefits
and downfalls. Although there are not many concerns when it comes to the
limitations of a personal website, there are much more benefits that outweigh
the downfalls in this situation.
The benefits for Gaga are that she has a community of fans
(although not all is present or know about the site or don’t visit the site)
that she can keep track of, she has a website that she can call her own and do
whatever she likes with it, and most importantly, the site is a personal site
that she can communicate with her fans privately, as if in her own house or
territory, unlike some other social media sites that contains unwanted
materials (ads) on the page which distracts the overall atmosphere of the
visit, the user experience. The importance of a “personal” site versus simply
being on a social media networking site that is and almost will always be
created by someone else is largely different. This is mainly because these
networking sites tend to be sponsored and supported by many other companies
(meaning they help pay to keep the site up or offer goods) that want to plaster
their names wherever they can on pages that people visit so that everyone knows
who they are. Dully noted, there are even individual businesses that pay social
networking sites to run ads through their pages so that they can spread the
word about the amazing products and services that they have. Notice the random
ads on the side of the pages yet?
The benefits for fans are that they have an environment to share
and converse with one another all the things they love, have experienced,
stumbled upon, or found interesting online that are Gaga-related. As human
beings, we tend to be more comfortable around the people that we have more
things in common with and so LittleMonsters provides an outlet for fans to
express their unconditional love for their Mother Monster. “Little Monsters”
(fans) have the basic features of posting in the news feed, following other
little monsters, messaging, and commenting. More specific things that fans can
do is post up pictures, videos, or news, engage in discussions, or participate
in “open chats” found at the top right-hand corner of the screen, which allows
you to either join existing little chat rooms or create a new room. These are
just the many ways that users can participate on the site. Fans can also submit
feedback of what they like and don’t like about the site and maybe even spread
the word about the site so that others are aware or may even request to try out
the site themselves too.
The only downfalls I see personally from this site is that it is
still in beta-version, meaning that not everyone is able to sign up for an
account in order to have access to the site immediately. I had to wait 20 days
before the Admin invited me to go on the site after I had sent in a request
prior to that. Being in beta also means that the website still has some testing
that needs to be done, mainly to figure out what content or tools needs to be
adjusted or changed based on how the current group of people are using it and what
sorts of feedback the site is getting. Another downfall, more like an annoyance,
is that the site is somewhat glitchy. I’ve noticed that when editing some
materials in my profile, the site would totally break and freeze for a few
moments to the point where I need to go back to another page then back in again
to continue editing my information.
A personal website such as LittleMonsters may also not serve the
same purposes or have the same elements or entertainment choices that a social
networking site like Facebook might have. LittleMonsters in comparison to other
sites is a hybrid between Pinterest and Reddit, it is more for posting
interesting materials (photos, videos, links, comments), getting up-votes, and
having discussions. In comparison, Facebook may have other features other than
posting material up—one can play games, build individual groups, create events
or invitations, and many more. This doesn’t seem to be the problem for fans
that strictly want to go on a site that will allow them to talk about their
idol, however it may restrict what users can do on a website.
During the past few years, she had also built a
reputation for being a rather odd, different, all the words mentioned earlier
in the blog, kind of person. This statement that she makes with being different
eventually made her a fashion icon, one that is quirky and wears avant garde
(fashion terminology), meaning “pushing the boundaries” sort of experimental
looks, in the media. If you haven’t paid much attention to how Lady Gaga looks,
she most likely always wears something out of the ordinary, things that will
get you saying either “WTF” or “Wow, now that’s something you don’t see
everyday”. Gaga’s strategy not only
touches upon doing things away from the norm, but she is representative of all
those that are seen as different in society, especially in her latest album
“Born This Way”, where the overall theme of the album is to empower everyone to
basically be happy for who they are.
The strategy to relate to people, especially in the current era
that we live in, can certainly impact many important influencers in a way that
will get them to talk about you through social media. When you gather enough
life-long fans, that relationship will always remain there. This is what makes
Gaga’s social media strategies so powerful is because she is one of the most
independent, interesting (however strange) looking people out there that has
the ability to capture, relate, and almost lead a generation of
independent-hungry people out there that want to be different too.
The statements that Lady Gaga showcases in her attitude, songs,
and fashion overall inspires other people to do the same and that is why she
has no issues developing such a large fan base. Everyone simple loves what she
does and what she represents. How a website is successful is quite dependent on
it’s users and because Gaga is known world-wide, it makes it that much easier
to create a personal website dedicated to her and her “Little Monsters”. There
is absolute certainty that there will be people out there who would be more
than willing to join a site such as Lady Gaga because she is just that famous!
Well, other than fame, there are a lot of interesting things to talk about when
it comes to Mother Monster, so having a social site herself would be no issue. Without
people and without something to talk about, there wouldn’t be a social site in
the first place.
Mother Monster, you are definitely something to talk about. Paws up! (Since we're her Little Monsters, we don't have hands).