Nike Air Jordans

Ever heard of Jordans?

Boy: “Man dude I totally wanna get them Jordan airs this weekend!”

Boy’s friend: “Dude, yeah! Those are freshhhh!”

For those who don’t know what Jordans are or in the official term, “Air Jordans”, this is what some of them look like:

You may have seen them on your guy friends, on some girls, and even in stores while you were looking for shoes without noticing they were even there. In social media, you probably have seen some of your friends post new shoes that they waited all night for and finally wanted to show them off.

To start off, this brand of Nike shoes has been popularized since 1985 and many of today’s NBA basketball players have been seen to advertise their well-known brand.

More of the brand’s history can be read here on the wiki page:

http://en.wikipedia.org/wiki/Air_Jordan

In their social media efforts to advertise the brand, Air Jordans have been featured alongside NBA basketball players during commercial airtime and their most popular logo called the “Jumpman” have been plastered all around. One of their commercials can be seen below:

http://www.youtube.com/watch?v=PDFqpf-w3WA

Nike has also created a separate website for these “Jumpman” logoed shoes, which displays a variety of colored shoes and apparel one can easily purchase on the site. The most notable features of the site enables customers to “share” shoes that they like onto social media sites such as Facebook, Delicious, Digg, Twitter, and Stumble Upon once you click into one of their items. You may even “Send to a friend” via email or download pictures of the shoes for later purchases.

In my opinion, I think that Nike hopes to achieve exposure of their products via Facebook and Twitter. Nike can use these sites to update their customers, fans, and customers about new products that are on the market, but also can test to see how many responses they receive from a certain product.

In terms of their success, I would measure it as being very well off. I know a lot of people who wear Jordans and purchase the latest ones because of it’s style. In some cases, some of the shoes are limited edition and so many people go crazy to buy the latest trends. Overall, good job Nike!